Pressure Ulcer Pros

Working alongside the NHS campaign to help reduce pressure ulcers across the nation. Creating shareable content that engaged 65,000 nurses across the UK to test their knowledge and challenge each other to be a 'Pressure Ulcer Pro'

The Outcome

We generated the greatest share of voice against any competitor for our client, ConvaTec. In one month social media mentions rose by 140% and 10,000 education video views. Nurses shared their Pressure Ulcer Free days, quiz results and photos on social media encouraging each other to take part.

“In a crowded, competitive market dewinter created real standout and won two national awards fo this campaign”

PRCA

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