We were given the opportunity to rebrand the GreenThumb vans. These would eventually appear on all 650 brand new Mercedes vans across the UK. No Pressure then!
After much research, demonstrations and a full understanding of what GreenThumb could achieve to lawns, we hung their well established brand around the strapline ‘bringing lawns to life’. This double meaning doesn’t just indicate that the GreenThumb treatment can bring you a lush green lawn to be proud of, but also a lawn that you can enjoy and share with family and friends.
The 360 degree concept shows a dad and son playing football whilst the mum relaxes with reversed camera angles on each side of the van. The wrap also moves around to the back where the daughter is playing with a hose pipe. The scene captivates the ‘bringing lawns to life’ strapline.
The launch of the new van was taking place in March which mean’t that on a cold, wet and miserable February morning, we had to somehow recreate a loverly and hot summers day. Have we already said no pressure!?
The team, photographer, models (including our MDs kids who were about to witness the coldest day of their lives) and an assortment of summer props descended onto a private stately home in North Wales.
As the lawn was prepared with a cut, roll and dye (it was like watching a world class hairdresser at work, only on grass), the team planted as many pot plants as we could and with the help of some very skilful lighting (and a bit of photoshop work!) we managed to get the summer shots we required.
The finishing piece were some 3D printed GreenThumb ‘Thumbs up’ that were attached to the wing mirrors. When we fist pitched this idea we weren’t 100% sure if it could be done, but they look great. We’re hoping GreenThumb can get these past Transport Safety and become a fixture on all their vans in the future.
The client (and we) were delighted with how good the finished van looked and brings a smile to our faces every time we’re sat behind a GreenThumb van, especially our MD Kate who’s daughter is the main star on the back doors.
A testimonial would go in this space from the team at Eisteddfod